Scaling design for the cloud
Establishing an enterprise formula
When I joined Workday, I built and led our digital web and design team to provide a self-service approach for our creative services group. With hundreds of customers across multiple verticals touching our website daily, ensuring a cohesive and strategic interaction was crucial for a positive user experience. I was the creative lead for all digital experiences, including the corporate .com website, corporate blog, event marketing micro-sites, and supportive demand generation programs. During my tenure, I led Workday’s website redesign, which included a re-branding effort and integration of contemporary UX paradigms. I regularly worked with our executive leadership team and other marketing leaders to continue strategic messaging and brand awareness.
Building a design system that scales
With enterprise-level services and products comes enterprise-level content. Facilitating this content’s creation, curation, and targeted reach requires a systematic approach to user experience. I led our team in creating a scalable design system that was applied across multiple mediums—focused on the web, including video and print. We constituted brand truths and personas that integrated throughout all of the creative applications. We used cloud-based tools, workflow efficiency, and quick adaptability during our iterative design sprints. A modular component system within the CMS allowed the content to flow in a clean and consumable layout while adhering to design principles.
Going beyond .com
Aside from the focus and maintenance on .com, my team also designed and managed our multiple microsites, including the corporate blog, event marketing web experiences, and thousands of demand generation marketing campaigns. My love for the design craft allows me to be hands-on with the initial processes of discovering creative solutions. Working then with my team of talented art directors, illustrators, and designers—we’d set out to put these stories in motion.
