Rebranding for a new vision

Over the past year, I led and rolled out a complete rebranding of Raise, sunsetted the two preexisting products called Raise Marketplace and Slide, branded and launched a new fintech mobile product called Raise, spun off a new sub-brand B2B SaaS product and produced all related inbound marketing materials with my team.

These brand guidelines culminate countless iterations and hours dedicated to finding Raise’s true north. Working with our small design team at Raise was a privilege. Thank you to Ted, Erin, Jay, Tony, and Chon for an excellent and rewarding collaboration on all the work we put into this one.

This was all heart and soul. ❤️