A new roadshow & billboard campaign

The Road to Readiness Roadshow

Mindtickle’s Sales Readiness Platform is an LMS for onboarding, product training, coaching, and ongoing readiness that helps fast-growing companies prepare their sales teams and partners in a scalable and effective way—the integration of generative AI in reporting, innovative training tools, and continuous skill development. To further drive brand awareness and customer outreach, our team committed to a roadshow comprised of a multi-city speaking and engagement tour. The Road to Readiness Roadshow was born.

My team and I created an extensive marketing campaign that announced, detailed, and updated our audience on everything related to the roadshow. Inbound marketing included a registration website, lead gen and nurture email campaigns, social channel outreach, webinars, podcasts, infographics, and a video series. Additional branding and support included on-site graphics, environmental design, presentation materials, and billboards.

 

 

 

 

On-site meterboards and panels

The event marketing team would assemble the onsite materials at each tour city to give the environment a branded look. A top priority with our marketing team was to always provide our audiences with a consistent experience with our brand, from digital to tangible.

 

Billboard campaign

Our marketing team committed to a national billboard campaign for a year. This campaign was the first project I produced at Mindtickle—within the first week. We ran the billboards in four major US cities: San Francisco, Chicago, New York City, and Austin. The final design was clean and straightforward, with a flood of orange as a background, the Mindtickle logo, a headline, and a QR code.