Building awareness & driving conversion

Branding + lead gen + demand gen

When I joined Mindtickle the company had recently rebranded, the new style was a fresh perspective for a brand that had existed for nearly 12 years. Core components of the branding guidelines were established, including a new logotype, typography, color, photography, and illustration. I extended the branding to include additional design patterns for growing needs and applications during my tenure. My team and I successfully designed and launched a year’s worth of inbound marketing campaign material, including landing pages, emails, webinars, podcasts, blogs, microsites, videos, and social channel posts.

 

 

Branded campaigns

This series of webinars ran for the Summer of 2022 and showcased Mindtickle as the premier servicer to increase sales win rates and winning behaviors. The campaign included a registration landing page, a replay landing page, and support materials—ultimately providing us with several qualified leads.

 

Designing support material

My team and I designed support material, including snackable blog graphics, email headers, and infographics. Every launch and announcement was strategically communicated through omnichannel marketing, which included material for social platforms, emails, blog discussions, and infographics.