Starting with a single sketch

I Make America is a grassroots campaign driven by the Association of Equipment Manufacturers (AEM) that advocates and supports policies that help manufacturing jobs nationwide. AEM sought an evergreen campaign that would provide an interactive portal to showcase written stories and videos from manufacturers, helping to push the more significant effort of working with Congress on immediately required initiatives.

This opportunity was all-encompassing—everything was on the list: a logo, branding system, website, email campaigns. I started with the logo and branding system—Some 15 years later, the website I designed had long been sunsetted. The logo and story campaign still live on, attesting to the longevity and success of the project.