Brand & integrated marketing

Keap provides CRM and business automation software for entrepreneurs running small businesses. During my tenure with Keap, I led a team of web designers and videographers in support of all marketing efforts across the digital space. The team and I began our work on the corporate website which required updated image assets and refined typography. I led brand exploration and design production for the team, setting up new patterns for further exploration in Figma.

 

 

My team and I also supported multiple marketing campaigns in support of sales, product, and event marketing. All campaigns required landing pages for lead acquisition, paid and organic marketing assets, and short-form videos which we directed and produced.

 

 

 

I also refined and relaunched the brand guidelines for internal and external use. The volume of creative material that Keap produced over the years created a heavy amount of design debt. All design systems had to undergo audits and updates to reflect the new branding guidelines that I put in place. Check out the brand guide here.